Diddy x Home Shopping Network.
Diddy and the Home Shopping Network, or as those 50 year old mom’s like to call it, HSN, have struck a major distribution deal for the Sean John fragrance line in time for Holiday shopping. Diddy will actually appear on HSN to unveil his men’s fragrance collections Unforgivable and I Am King, and women’s fragrance collection Unforgivable Woman during two special shows on Monday, November 30 at 11:00pm ET and Tuesday, December 1 at 1:00am ET.
“With the help of HSN, I’m going to be coming to your living room for the holidays,” says Combs. “I can’t wait to show HSN’s viewers my lineup of Sean John Fragrances for men and women. It’s the perfect time to shop for the holidays.”
This is the first time that any Sean John product has been sold through HSN and the first time Diddy will make an appearance. Once considered a network for moms and old folks, HSN has been on a roll during the tough economic times as consumers look for deals and a convenient shopping experience. Revenue actually increased for the network in 2008 to $45.5 million so it’s no surprise that Diddy wants a piece of that.